Customer Satisfaction Survey
The main objective of these surveys is to get a better understanding of the relationship between marketeers and ultimate consumers. We measure the depth of relationship and drivers/inhibitors of this relationship.
Some of the Opinion Research surveys and Customer Satisfaction studies conducted by Qyas are listed below.
- Survey of customers to gauge the level of satisfaction with the services provided by SCECO in the Eastern Region.
- Opinion Survey of TV-viewers in 15 regions of the Kingdom to gauge TV viewing habits, preferred programs and willingness to pay for cable TV services.
- Kingdom-wide survey of private sector entrepreneurs for the Ministry of Planning.