CSR has considerable experience in carrying out surveys of males and females in order to understand their opinions about issues, products and services. These surveys usually focus on one or more of the following.
Customer Satisfaction Survey
The main objective of these surveys is to get a better understanding of the relationship between the suppliers and the trade. Similarly to collect information on customer preferences and to identify areas where clients need to improve.
Some of the opinion research surveys conducted by SCR are listed below as examples.
- Opinion Survey of TV-viewers in 15 regions of the Kingdom to gauge TV viewing habits, preferred programs and willingness to pay for cable TV services.
- Kingdom-wide survey of private sector entrepreneurs for the Ministry of Planning.
- Survey of customers to gauge the level of satisfaction with the services provided by SCECO in the Eastern Region.