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Market Research Survey
Overview | Economic Survey and Industrial | Market Research Survey | Opinion Survey |


These include individual and corporate consumers' surveys, manufacturer surveys, wholesalers, distributors and retailer surveys. These surveys are conducted to analyze various aspects of the market for different goods & services. The aspects usually include:

  • Determination of market size.
  • Trends in market growth.
  • Market segmentation.
  • Customer behavior.
  • Competition & SWOT analysis.
  • Product/service based aspects.

The overall results of the analyses, among other things, lead to:

  • Developing marketing strategies for existing or new products or services.
  • Supporting product pricing and positioning decisions.
  • Techno-economic feasibility studies.

Consumer Research

Major focus of our consumer research is to analyze the habits and attitudes of various segments of the market. At the same time study their life styles and customs, and forecast anticipated or unanticipated changes in the consumer behavior.

Product Research

Includes various aspects of the new and exiting products such as:

  • Introducing a new product in the market.
  • Name and brand testing.
  • Estimating the total market for a particular product.
  • Identifying potential or target market.
  • Estimating market share for a particular product and identify major suppliers of that product.
  • Corporate and brand positioning.
  • Estimation of market penetration for new product.

Recent Assignments

Some of the market studies prepared by SCR, that were based on its market surveys, are:

  • Market study for polyester textiles carried out for a large Saudi business group.
  • Market study on frozen foods to recommend possible product extensions to the largest local manufacturer of frozen foods in KSA.
  • Analysis of market for private banking services in Saudi Arabia.
  • Market study on medical insurance in Saudi Arabia carried out in connection with possible acquisitions by an investment group.
  • Market Study on remote area health care services for setting up achain of main-hospital/clinics.



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